Marketing Officer

About the Job
Job Summary:

We are seeking an innovative Marketing Officer to lead our marketing team and drive brand growth. The ideal candidate will be a strategic thinker with a proven track record in developing and executing successful marketing campaigns.

Key Responsibilities:

Marketing Strategy:Develop and execute comprehensive marketing strategies aligned with business objectives.
Conduct market research and analyze industry trends to identify opportunities.
Set marketing goals and track key performance indicators (KPIs).
Brand Management:Develop and maintain a strong brand identity and messaging.
Oversee brand consistency across all marketing materials and channels.
Manage brand reputation and respond to customer feedback.
Digital Marketing:Manage social media channels to engage with the target audience and build a strong online presence.
Create and optimize content for website, blog, and email marketing campaigns.
Implement paid advertising campaigns on various platforms.
Content Creation:Develop high-quality content, including blog posts, articles, and product descriptions.
Create visually appealing marketing materials, such as brochures, flyers, and presentations.
Event Planning and Execution:Organize and execute marketing events, trade shows, and conferences.
Coordinate with vendors and suppliers to ensure successful event execution.
Budget Management:Manage the marketing budget effectively and track expenses.
About You
First Degree in Marketing/ Economics/ Management/ Sales Management or any other related fields of study and 6 years of relevant
experience
Required Skills

B2B Marketing
Desired Skills

The 4 P-s of Marketing

Market research
How To Apply
Interested candidates are invited to submit their resume and cover letter to yoholdingplc@gmail.com please include “Marketing Officer” in the subject line of your email or in person at the Head Office in Addis Ababa, Mexico, Senga Tera in front of Commerce College, Hibret Bank Tower 6th floor.