About the Job
MSI Ethiopia is a leading provider of sexual and reproductive healthcare (SRH) services. We believe that everyone should have the right to choose their own future. Since 1990, we have worked in 11 regions across Ethiopia, delivering high-quality, affordable contraception, safe abortion care, and maternal health services.
As a social business, we use commercial marketing techniques to ensure our life-saving products-from condoms to oral contraceptives and other medication products-are accessible in even the most remote corners of the country.
We recruit talented, dynamic individuals from diverse backgrounds who share our mission and are committed to delivering measurable results. As an equal opportunity employer, MSIE fosters an inclusive workplace where everyone can participate and contribute meaningfully. MSIE is firmly committed to its Code of Conduct, Adult Safeguarding, Child Safeguarding, and Anti-Sexual Harassment policies, which promote equality and safeguarding the welfare of both team members and clients.
Role Purpose
The Marketing Officer supports the execution of integrated marketing activities that drive consumer demand, strengthen brand visibility, and improve retail sell-through of socially marketed products. The role covers social media management, trade marketing, activations, development of marketing materials, and marketing performance reporting, with clear contribution to sales growth objectives.
Key Responsibilities
Integrated Campaign Execution
Support implementation of multi-channel marketing campaigns across digital, retail, and activation platforms.
Ensure consistent brand messaging and visual identity across all marketing touchpoints.
Social Media & Digital Marketing
Manage day-to-day social media content scheduling, engagement, and monitoring.
Support execution of paid digital campaigns and influencer collaborations.
Track and report digital performance metrics linked to demand generation and sales uplift.
Trade Marketing & Retail Support
Coordinate development and deployment of POS materials, pharmacy branding kits, and retailer promotional assets.
Support retail promotions and monitor field execution of visibility activities in collaboration with the sales team.
Work closely with sales representatives to align marketing initiatives with priority SKUs and sales targets.
Activations & Consumer Engagement
Assist in planning and executing consumer activations, outreach campaigns, and promotional events.
Coordinate activation logistics, materials, and agency partners to drive measurable demand.
Marketing Materials & Reporting
Coordinate production and distribution of marketing materials across channels.
Prepare monthly marketing performance and competitor activity reports, including sales impact analysis.
Key Performance Indicators (KPIs)
Timely execution of integrated marketing campaigns
Retail visibility coverage and quality of trade material deployment
Growth in brand reach and engagement across digital platforms
Measurable contribution to sales growth of priority products during campaign periods
Improvement in retail sell-through in activation-supported outlets
Quality and timeliness of marketing and sales performance reporting
About You
Bachelor’s degree in Marketing, Business Administration, Communications, or related field
Minimum 3 years’ experience in marketing, preferably in FMCG, pharmaceutical, or social marketing sectors
Experience in trade marketing, activations, and digital/social media execution
Strong analytical ability to link marketing activities to sales performance
Key Competencies
Strong execution and organizational skills
Commercial mindset with understanding of retail sales dynamics
Ability to work cross-functionally with sales teams and agencies
Creative, proactive, and results-oriented approach
Requirement Skill
Marketing,
How To Apply
We invite candidates meeting the required qualifications to download and fill the job application
form from
https://mariestopes.org.et/wp-content/uploads/sites/25/2022/06/MSIE-Job-Application-Form.pdf
and email to Humanresource@mariestopes.org.et before the closing date of this
announcement on March 15, 2026 i.e. within ten (10) consecutive days.
Please note that we ONLY consider those who filled in the application form and send us back.
We regret to inform that we do not accept CV at this stage.
Please mention the title of the position and workplace you applied for on the subject line of
your email.
Due to the volume of applications, we will only contact shortlisted candidates, and we are
unable to provide any feedback on unsuccessful applications.
CANDIDATES WHO DO NOT FOLLOW THESE INSTRUCTIONS WILL NOT BE CONSIDERED. MSI
ETHIOPIA REPRODUCTIVE CHOICES STRONGLY ENCOURAGE FEMALE CANDIDATES TO
APPLY!
To apply for this job please visit ethiojobs.net.
