Digital Marketing Specialist

About the Job
Trans North Trading PLC is seeking a Digital Marketing Specialist to join our Sales and Marketing team in Addis Ababa. This full-time position is ideal for a junior-level candidate with 1-3 years of experience. The Digital Marketing Specialist will play a vital role in enhancing our online presence and driving customer engagement through effective marketing strategies.

Key Responsibilities:

Assist in the development and execution of digital marketing campaigns across various channels.
Monitor and analyze performance metrics to optimize marketing strategies.
Manage social media accounts, creating and scheduling engaging content.
Support the implementation of Customer Relationship Management (CRM) strategies to enhance customer engagement.
Conduct market research to identify trends and customer needs.
Collaborate with team members to design promotional materials and advertisements.
Prepare reports on marketing campaign performance and suggest improvements.
Engage with customers through email marketing and newsletters.
Maintain and update the company website to ensure information is current.
Participate in team meetings to discuss project status and marketing initiatives.
About You
Required Skills:

Demonstrate clear and effective communication skills, both verbal and written.
Exhibit strong attention to detail in all aspects of work.
Utilize Customer Relationship Management (CRM) tools to track customer interactions.
Effectively collaborate with team members and cross-functional teams.
Analyze data to draw meaningful insights that inform marketing decisions.
Adapt quickly to changing priorities and manage multiple tasks efficiently.
Create engaging content that resonates with target audiences.
Respond promptly to customer inquiries and feedback.
Organize and manage project timelines to meet deadlines.
Maintain a professional demeanor when representing the company.
Desired Skills:

Familiarity with SEO principles and techniques.
Experience with graphic design tools for creating marketing materials.
Knowledge of digital advertising platforms, such as Google Ads and Facebook Ads.
Ability to conduct competitor analysis to inform marketing strategies.
Interest in staying updated on digital marketing trends and best practices.
Requirement Skill

Communication

Attention to detail

Problem solving
How To Apply
Qualifed Candidates Apply Through services.et@transnorth.company and WhatsApp +251991411111 and +251991511111