Senior Marketer

Organization: AZ Pipe

Location: Addis Ababa, Ethiopia

Salary: 29,500 Gross + Benefits

Experience Level: Senior / Mid-Career


Job Summary

We are seeking a high-caliber Senior Marketer with 3-5 years of proven experience, ideally within the manufacturing or construction materials industry.

This role is unique in its breadth: you will lead annual marketing strategies, oversee the daily operations and profitability of our physical showrooms, and act as the primary representative for high-value B2B commercial accounts. You are the bridge between our digital presence and our physical sales performance.


Key Responsibilities

1. Commercial & Marketing Strategy

  • Strategic Execution: Develop and execute quarterly marketing plans where digital initiatives directly drive retail and outlet performance.

  • Budget & ROI: Manage marketing budgets with a focus on cost-efficiency and maximizing Return on Marketing Investment (ROMI).

  • Market Intelligence: Conduct ongoing research, competitor analysis, and pricing reviews to guide campaign tactics.

  • Integrated Reporting: Prepare comprehensive reports for senior management combining digital metrics, campaign results, and outlet sales data.

2. Retail & Outlet Management

  • Operations: Ensure smooth daily operations and high profitability for all designated showrooms.

  • Visual Merchandising: Maintain premium standards for branding, visual merchandising, and customer experience at all physical locations.

  • Team Leadership: Set sales targets and coach retail staff to foster a high-performance culture focused on conversion.

  • Inventory Coordination: Work closely with logistics to manage stock levels, minimize stockouts, and ensure timely order fulfillment.

3. B2B & Commercial Business Development

  • Account Management: Act as the primary lead for key commercial accounts, involving market visits, networking, and direct outreach.

  • Tender Management: Manage the full lifecycle of B2B proposals and commercial tenders—from preparation and submission to negotiation and contract finalization.

  • Stakeholder Relations: Build robust relationships with vendors, strategic partners, and external stakeholders to support long-term growth.


About You

1. Educational Background

  • Degree: Bachelor’s degree in Marketing, Business Administration, Management, or a related field from a reputable university.

2. Professional Experience

  • Tenure: Minimum of 3-5 years of progressive experience in marketing.

  • Industry Preference: Direct experience in Manufacturing or Construction Materials is highly preferred.

  • Digital Priority: Proven experience in Digital Marketing is a major advantage and will be given priority consideration.

3. Core Competencies

  • Communication: Exceptional verbal and written skills for high-level negotiations and internal coaching.

  • Project Management: Ability to manage the full life cycle of commercial tenders and integrated marketing campaigns simultaneously.

  • Customer Centricity: Professionalism in handling complex inquiries and fostering repeat business through feedback loops.


Perks + Benefits

  • Medical Allowance

  • Provided Meals

  • Professional Training & Growth Opportunities


How To Apply

Interested candidates are invited to submit their applications via email.

Required Documents:

  1. Updated Curriculum Vitae (CV).

  2. A Portfolio demonstrating relevant marketing work (strongly encouraged).

Submission Guidelines:

Using Target Jobs:

  • You can also record your application interest by clicking the Apply Button below.


To apply for this job email your details to betelhemmekonen@azpipe.com


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