About the Job

Job Title: Area Sales Manager

Company: Moha Soft Drinks Industry Plc

Location: Addis Ababa (Hybrid Model)

Employment Type: Full-time

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Job Summary

The Area Sales Manager at Moha Soft Drinks Industry Plc will lead sales initiatives within a designated region, driving marketing management and sustainable business growth. Operating under a hybrid model that balances remote strategy planning with on-site operations in Addis Ababa, this senior leader will design high-impact market penetration plans to consistently exceed sales targets.

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Key Responsibilities

• Strategic Planning: Formulate and execute regional sales strategies to hit and surpass volume and revenue targets.

• Team Leadership & Mentorship: Direct, motivate, and mentor a team of sales representatives, monitoring performance to build a highly productive field force.

• Market Intelligence: Conduct market trend analysis and track competitor movements to isolate and capitalize on new business opportunities.

• Marketing Coordination: Align with internal teams to deploy regional marketing campaigns that boost brand visibility and bolster sales funnels.

• Account & Stakeholder Management: Establish and solidify deep working relationships with primary distributors, retail clients, and major regional stakeholders.

• Performance Tracking & Reporting: Run continuous evaluations of key performance metrics, drafting actionable sales forecasts and regular business updates for executive leadership.

• Capacity Building: Design and deliver comprehensive product knowledge and tactical sales training programs for the regional team.

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About You

Requirements & Experience Guidelines

• Professional Experience: 5 to 8 years of proven experience in sales and marketing management, ideally within the Fast-Moving Consumer Goods (FMCG) or beverage sector.

• Managerial Track Record: 1 to 3 years of direct leadership or supervisory experience managing sales teams.

• Career Level: Senior (5–8 years experience).

Required Technical Skills & Competencies

• Domain Expertise: Highly proficient in modern marketing management and comprehensive business administration.

• Data-Driven Decision Making: Strong capacity to analyze sales performance matrices, read data curves, and pivot regional strategies based on market research.

• Interpersonal Dynamics: High-level communication and negotiation skills needed to navigate corporate management, field teams, and external commercial partners.

• Adaptability & Execution: Proven problem-solving ability with a track record of remaining agile under fluctuating economic or supply conditions.

Desired Skills

• Advanced knowledge in sales performance management systems, target allocation, and territory mapping.

• Experience building performance incentive programs designed to maximize frontline motivation.

• Strong commitment to building an internal culture of operational accountability and continuous team learning.

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Perks + Benefits

• Fuel Allowance

• Medical Allowance

• Meal Allowance

Job Details & How to Apply

• Location Type: Hybrid (Addis Ababa)

• Number of People Required: 2

• Deadline: July 8th, 2026

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How To Apply:

Interested applicants who strictly match the qualifications, general experience, and managerial background detailed above are invited to apply in person.

Please hand-deliver your application packet—including an application letter, updated CV, copies of your educational credentials, and relevant work experience testimonialsdirectly to the company’s corporate headquarters:

MOHA Head Office

Located near the Kality Prison Administration

Addis Ababa, Ethiopia