Brand Marketing Manager

About the Job
LonAdd HR Consultancy Plc (www.lonadd.com) is a Recruitment & Outsourcing Company based in Addis Abeba, Ethiopia, with branch offices in Dukem, Hawassa and Bahir Dar. We are looking to recruit Brand Marketing Manager to join on behalf of our client.

Location: Addis Ababa, Ethiopia

DKT Ethiopia is a leading social marketing organization dedicated to increasing access to sexual and reproductive health (SRH) products across the country. We leverage innovative marketing strategies, community engagement, and partnerships to improve health outcomes and empower individuals to make informed reproductive health choices.

Job Summary

The Brand Marketing Manager is responsible for developing, executing, and managing brand

marketing strategies for SRH and related health products. This role requires a combination of

strategic thinking, hands-on marketing expertise, and creative problem-solving to grow brand

visibility, increase consumer engagement, and drive adoption of health products. The ideal

candidate has solid marketing experience in FMCG, health products, or social marketing and is

passionate about creating social impact through effective brand marketing.

Key Responsibilities

Brand Strategy & Planning

Develop and implement comprehensive brand marketing strategies aligned with
organizational goals.
Conduct market research, competitor analysis, and consumer insights to inform
positioning, messaging, and campaign planning.
Define target audiences, value propositions, and messaging frameworks for SRH and
health products.
Develop annual brand marketing plans, budgets, and KPIs to measure success.
Product & Brand Lifecycle Management

Manage the brand portfolio across products, tracking market performance, sales trends, and consumer feedback.
Collaborate with sales and distribution teams to ensure product visibility and availability in the market.
Recommend brand enhancements, product line extensions, or newproduct opportunities
Collaboration & Stakeholder Engagement

Work closely with internal teams (sales, communications, medical) and external partners (agencies, NGOs, distributors) to ensure consistent brand messaging.
Support training and capacity building for sales and marketing teams on brand strategy, product knowledge, andpromotional campaigns.
Represent DKT Ethiopia at industry events, forums, and workshops to strengthen brand presence.
Innovation & Digital Marketing

Identify and implement innovative marketing approaches, including digital campaigns, influencer engagement, and community-driven initiatives.
Stay updated on industry trends, social marketing innovations, and consumer behavior to maintain competitive advantage.
About You
Qualifications & Requirements

Bachelor’s degree in Marketing, Pharmacy, Business Administration, Communications, or related field (Master’s preferred).
Minimum 8–10 years of marketing experience, including at least 5 years in brand marketing/management.
Hands-on experience in FMCG, health product, or social marketing preferred.
Proven track record of planning and executing successful marketing campaigns.
Strong analytical, creative, and project management skills.
Proficiency in digital marketing tools, analytics, and MS Office.
Excellent communication, leadership, and stakeholder management skills..
Requirement Skill

Digital Marketing,

Teamwork and collaboration
How To Apply
Interested applicants with the appropriate qualification and experience should submit their most recent and detailed CV, via email to “ apply@lonadd.com” with the subject “Brand Marketing Manager” in the subject box.

Application Deadline: February 25, 2026

Only Shortlisted Candidates will be contacted.