Head, Direct Sales Operation

About the Job
Job Purpose:- To ensure the best possible interaction with current and prospective customers while executing the sales and marketing strategic plan, in accordance with the group’s policies and procedures and sustainably increase the sales across the territory.

Generic Duties of the Position:

Sets deadlines in ways that comply with department’s plans and communicate them to subordinates.

Organizes workflow and ensures that employees understand their duties or delegated tasks.

Monitors employee productivity and provides constructive feedback and coaching.

Main Duties and Responsibilities

Utilizes sales techniques to actively acquire and manage customers and prospects in a geographic territory.

Analyzes and builds knowledge of the assigned territory to determine strategies and the best use of resources to increase market share and build demand.

Provides management with market information, feedback on product performance needs, sales and marketing ideas and inventory projections.

Manages the group inventory and district’s allocations to maximize sales, customer success, and long-term goals.

Evaluates employee’s performance based on his/her contribution in meeting the overall expectations of the trading Department and group’s expectations in relation to the overall Company’s strategic plan.

promotes and sells goods and commodities within the designated territory or as directed by management.

Achieves monthly, quarterly and annual sales targets in value and/or in specified units.

Develops new business and interacts with the other members of the marketing division to foster growth.•

Produces a territory business plan that forms the basis of customer-facing activity and focusses targeting of new accounts in order to expand and develop the business.

Provides consultation and guidance regarding customers’ applications, ensuring correct products are provided to meet needs and exceed expectations in line with group aspirations.

Assigns sales territories and quotas to sales units and representatives.

Ensures sales personnel adhere to company policies, rules, and regulation.

Develops and implements standards for productivity, customer service, and quality of service

Conducts sales forecast to determine company financial objectives and target market for a product/service

Contacts customers via calls, emails, and arranged meetings to secure sales deals and contract.

Builds and maintains a good working relationship with customers to create an atmosphere that fosters sales.

Monitors the performance of sales employees and provides the necessary guidance to improve efficiency.

Motivates and supports sales teams to achieve set goals/targets.

Presents periodic reports to the department Manager with regards to direct sales operations.

Carries out research to identify new sales opportunities.

Participates in exhibitions, open houses and trade events in the assigned area and to support the rest of the sales team as required.

Builds positive and productive relationships with colleagues and customers.

Develops and implements strategic sales plans and forecasts to achieve assigned area targets and projected growth.

Forecasts direct sales activities and sets performance goals accordingly deputed team.

Analyzes and controls expenditures of assigned area to conform to budgetary requirements.

Assists marketing group in launch & implementation of marketing/brand activities;

Establishes and maintains relationships with industry influencers and key strategic partners;

Prepares periodic sales pipeline reports showing sales volume and potential sales.

Reviews and analyzes sales performances against plans, and to determine effectiveness.

Cultivates and maintains effective business relationships with executive decision makers.

Monitors of the competitor’s activities and prepares observation reports in order to facilitate the group’s brand team to compete with competition.

Performs other duties assigned by the immediate supervisor.

About You
Qualification

Education

BA or MA degree in Marketing Management, Business Administration, or Management or Economics or related field of studies
Experiance

Minimum of eight (8) years of relevant work experience
Experience in FMCG products is an added advantage
Required Skills

Extensive knowledge of tactical sales skills
Good communication and analytical skills
Leadership Skills

Requirement Skill
Negotiation
Sales
Good leadership skill and emotional intelligence
Communication & Negotiation
How To Apply
Applicants who fulfill the above-mentioned criteria could submit detailed curriculum vitae along with supporting documents/credentials accompanied by cover letter addressing hr@kerchanshe.com with the subject line of “Head, Direct Sales Operation ” from Feburary 16,2026 up to February 23 ,2026. Only shortlisted candidates will be contacted

N.B :- Women applicants are highly encouraged