Marketing Manager

Location: Addis Ababa (Office-based)

Career Level: Senior Executive (C-Level / Director)

Employment Type: Full-time

Deadline: July 9, 2026

Job Summary

The Marketing Manager leads the company’s comprehensive marketing strategy, brand development, and promotional ecosystems. This executive position is responsible for planning and executing high-impact campaigns, managing both digital and traditional marketing channels, and ensuring tight alignment between public-facing initiatives and corporate growth goals. The manager will spearhead customer engagement, market expansion, and brand visibility while coordinating product launches (such as Sidama Passion Juice).

Key Responsibilities

Strategy, Planning & Brand Development

• Develop and implement data-driven annual marketing plans aligned with overall business objectives.

• Conduct continuous market research and competitor analysis to map out new market opportunities.

• Define, protect, and evolutionize brand positioning, maintaining a consistent corporate identity across all communication channels.

• Drive storytelling initiatives that highlight local authenticity and foundational company values.

Campaign & Digital Channel Management

• Lead end-to-end promotional campaigns across digital media, print networks, public relations, and live events.

• Oversee corporate sponsorships, localized advertising, and high-profile corporate events.

• Manage social media footprints and digital marketing platforms using cutting-edge analytics tools.

Cross-Functional Coordination & Analytics

• Collaborate with Sales, Corporate Services, and HR to unify campaigns with company-wide priorities.

• Work with Procurement and Finance departments for lean budget planning, contract negotiations, and external vendor management.

• Track key performance indicators (KPIs) including campaign reach, consumer engagement, and Return on Investment (ROI).

• Prepare monthly and quarterly marketing performance digests to recommend strategic pivots.

Qualifications & Experience

• Education:

  • Minimum: Bachelor’s degree in Marketing, Business Administration, or a related field.

  • Preferred: Master’s degree in Marketing, Communications, or Strategic Management.

• Experience: 8 to 10 years of progressive, relevant experience in high-level marketing management with a proven track record in brand development and digital ecosystems.

• Core Competencies: Strong executive leadership, agile project management, negotiation, and creative problem-solving skills.

• Technical Proficiency: Deep familiarity with modern digital marketing suites, content creation ecosystems, and web analytics tools.

How to Apply

Interested and qualified senior professionals are invited to submit their non-returnable applications digitally through the designated secure registration form.

• 🔗 Application Link: Apply via Google Forms

• ⚠️ Submission Deadline: Ensure all profiles and documents are fully submitted on or before July 9, 2026.