Job Title: Sales Representative
Department: Factory Sales
Reports To: Factory Sales Manager
Location: Addis Ababa, Ethiopia (Assigned Routes)
Job Summary
The Sales Representative is responsible for driving business growth by promoting and selling company products to B2B clients. This role focuses on maintaining strong customer relationships, managing inventory at customer sites, and executing daily route plans to achieve sales targets.
Key Responsibilities
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Relationship Management: Build and maintain strong ties with existing customers to ensure high satisfaction.
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Sales & Promotion: Identify customer needs and provide tailored product solutions; conduct product demonstrations and presentations.
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Order & Inventory Management: Accurately process customer orders and monitor stock levels at client locations to ensure shelf visibility.
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Route Planning: Efficiently plan and execute daily routes to maximize productivity and meet targets.
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Market Intelligence: Gather customer feedback and monitor competitor activities to help adapt sales strategies.
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Reporting: Maintain accurate records of sales activities, customer interactions, and inventory. Provide regular reports to management.
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Lead Generation: Identify new business opportunities and generate leads through networking and market research.
Candidate Requirements
Education & Experience
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Degree: College degree, preferably in Marketing, Sales, or Business Management.
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Experience: Minimum 2 years of proven sales experience (B2B experience in a similar industry is a plus).
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Driving License: Must possess a valid DEREK 1 / Public 1 driving license.
Skills & Competencies
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Mobility: Willingness to spend 80%–90% of time traveling within the assigned route area.
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Communication: Excellent interpersonal and customer service skills.
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Independence: Ability to manage time effectively and work with minimal supervision.
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Technical Skill: Proficiency in sales analytics and performance reporting.
Application Details
How to Apply:
Interested and qualified candidates should submit their CV, cover letter, and relevant credentials via email.
📧 Email: hr@romel.et
📝 Subject Line: Application – [Your Name] and Sales Representative
Application Deadline: May 8th, 2026
Contact & Address
ROMEL General Trading PLC
Addis Ababa, Ethiopia
Tel: 0930078032
Note: Only shortlisted candidates will be contacted. ROMEL General Trading PLC is an equal opportunity employer.
To apply for this job email your details to hr@romel.et
