Organization: AZ Pipe
Location: Addis Ababa, Ethiopia
Salary: 29,500 Gross + Benefits
Experience Level: Senior / Mid-Career
Job Summary
We are seeking a high-caliber Senior Marketer with 3-5 years of proven experience, ideally within the manufacturing or construction materials industry.
This role is unique in its breadth: you will lead annual marketing strategies, oversee the daily operations and profitability of our physical showrooms, and act as the primary representative for high-value B2B commercial accounts. You are the bridge between our digital presence and our physical sales performance.
Key Responsibilities
1. Commercial & Marketing Strategy
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Strategic Execution: Develop and execute quarterly marketing plans where digital initiatives directly drive retail and outlet performance.
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Budget & ROI: Manage marketing budgets with a focus on cost-efficiency and maximizing Return on Marketing Investment (ROMI).
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Market Intelligence: Conduct ongoing research, competitor analysis, and pricing reviews to guide campaign tactics.
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Integrated Reporting: Prepare comprehensive reports for senior management combining digital metrics, campaign results, and outlet sales data.
2. Retail & Outlet Management
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Operations: Ensure smooth daily operations and high profitability for all designated showrooms.
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Visual Merchandising: Maintain premium standards for branding, visual merchandising, and customer experience at all physical locations.
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Team Leadership: Set sales targets and coach retail staff to foster a high-performance culture focused on conversion.
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Inventory Coordination: Work closely with logistics to manage stock levels, minimize stockouts, and ensure timely order fulfillment.
3. B2B & Commercial Business Development
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Account Management: Act as the primary lead for key commercial accounts, involving market visits, networking, and direct outreach.
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Tender Management: Manage the full lifecycle of B2B proposals and commercial tenders—from preparation and submission to negotiation and contract finalization.
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Stakeholder Relations: Build robust relationships with vendors, strategic partners, and external stakeholders to support long-term growth.
About You
1. Educational Background
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Degree: Bachelor’s degree in Marketing, Business Administration, Management, or a related field from a reputable university.
2. Professional Experience
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Tenure: Minimum of 3-5 years of progressive experience in marketing.
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Industry Preference: Direct experience in Manufacturing or Construction Materials is highly preferred.
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Digital Priority: Proven experience in Digital Marketing is a major advantage and will be given priority consideration.
3. Core Competencies
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Communication: Exceptional verbal and written skills for high-level negotiations and internal coaching.
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Project Management: Ability to manage the full life cycle of commercial tenders and integrated marketing campaigns simultaneously.
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Customer Centricity: Professionalism in handling complex inquiries and fostering repeat business through feedback loops.
Perks + Benefits
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Medical Allowance
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Provided Meals
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Professional Training & Growth Opportunities
How To Apply
Interested candidates are invited to submit their applications via email.
Required Documents:
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Updated Curriculum Vitae (CV).
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A Portfolio demonstrating relevant marketing work (strongly encouraged).
Submission Guidelines:
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Email: betelhemmekonen@azpipe.com
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Subject Line: Must clearly state “Senior Marketer”.
Using Target Jobs:
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You can also record your application interest by clicking the Apply Button below.
To apply for this job email your details to betelhemmekonen@azpipe.com

