Terms of Reference – Podcast Production Training

About the Job
Terms of Reference – Podcast Production Training

BBC Media Action is an International NGO working in Ethiopia since 2001 as a registered charity with the Authority for Civil Society Organisations (ACSO). BBC Media Action uses media and communications for good informing, connecting and empowering people around the world.

This assignment is part of BBC Media Action’s BRAVE programme, funded by the European Commission.

Background

As podcasting grows globally as a flexible, low-cost, and accessible medium for storytelling, many local media organizations in Ethiopia are seeking to explore podcast formats as part of their content strategy. However, the capacity to develop compelling podcast concepts, structure engaging episodes, and apply effective storytelling approaches remains limited. This training aims to build foundational skills in podcast production focusing primarily on conceptual, narrative, and editorial dimensions, with complementary basic technical guidance.

Purpose of the Assignment

The purpose of the assignment is to equip selected local media practitioners with the knowledge and skills required to plan, design, and produce engaging podcasts. The training will emphasize theoretical and editorial components while also providing introductory technical orientation to enable participants to begin developing their own podcasts.

Objectives

The specific objectives are to:

Introduce participants to the fundamentals of podcasting as a media format.
Provide foundational knowledge of podcast set-up, basic equipment, recording principles, and production workflow.
Strengthen participants’ skills in storytelling, audience engagement, narrative structuring, and content planning.
Present different podcast formats and models (interview, narrative, documentary, roundtable, hybrid, etc.) and guide participants in selecting formats aligned with their editorial goals.
Support participants to develop a draft podcast concept or pilot episode outline.
Scope of Work
The trainer will be responsible for delivering a structured training program, including:

Training Content

Introduction to Podcasting
Storytelling for Podcasts
Podcast Formats & Models
Episode Planning & Structure
Engagement Techniques
Basic Technical Orientation

Training Methodology

Interactive lectures
Demonstrations
Practice sessions in outlining and scripting
Group discussions and peer feedback
Case studies of successful podcasts
Development of a draft pilot concept
Deliverables

The trainer is expected to produce:

Training agenda and session plan
Training materials
Facilitation of training sessions
Brief training report
About You
Qualifications of the Trainer

Proven experience in podcast production, audio storytelling, or radio content creation.
Demonstrated expertise in narrative development, editorial planning, and content strategy.
Experience training journalists or media practitioners.
Ability to communicate complex concepts simply and interactively.
Familiarity with low-cost or accessible podcasting tools preferred.
Requirement Skill

Communication

Problem solving
How To Apply
Interested candidates are invited to submit their CV, technical and financial proposal describing relevant experience through info@et.bbcmediaaction.org until March 07 /2026